Traya×Galvor
Galvor for Traya · 26 Oct 2026

More revenue from every rupee of paid, owned and earned media.

For you

More orders from every rupee of ad spend.

How

AI agents learn what sells, make more of it, and scale it. Your team makes the calls.

₹27.3 Cr spend · 82,723 orders in 90 days · 387 live ads · 740K followers

Customised hair loss solutions
A man at the barber's chair checks his thinning crown
Two friends hold a Traya kit
A presenter holds Traya products
Frames Galvor drew for Traya
02
How we drive revenue

Learn what sells. Make more of it. Scale it.

Traya
Traya
Arata
Learn

Know what's working, and why

  • Your ads, decoded
  • Competitors tracked every week
  • What your buyers say, in their words
Stop paying for ads that don't bring orders
Create

Turn it into a winning formula

  • A campaign built on what already works
  • Creators, if they help, and scripts
  • Videos with variations, QC'd before any spend
A script and storyboard for every winner
ScaleBudget follows the winner
CutPause what wastes money
RefreshReplace tired ads
Test and trackRun by Galvor

Test, track, then fund winners

  • Every launch set up as a test you can read
  • Budget moved to winners daily
  • Tired ads replaced before costs rise
Lower cost per order, week after week
03
Learn

Buyers ask about minoxidil. Arata is answering first.

On the Galvor platform: your ads, your competitors and your buyers, in one place.

Your adsLast 4 weeks vs 8 before
+26% orders per ₹1

“Hairfall is internal, serums won't work” is your fastest-rising narrative.

Improving · vs your average
Hairfall is internal, serums won't work+4%→ +26%
Honest refusal for stage 6–7+2%→ +13%
Baal aagaye over months 19% of spend−4%→ +7%
Creator type to double down on

Infotainment creators: ₹3,187 per order across 140 ads, 9% under your ₹3,503 average.

Doctors next: ₹3,219 across 21 ads.

Make more of what's rising. Refresh what's tiring.
Raj shows: Creative Decode: the rising narrative, then Creator Personas for infotainment.
Open your ad decode
Your competitorsArata · since 7 Oct
1,018 ads in 17 days

for Arata's new serum, MitoActive, from two new pages. 508 went live on 13 Oct.

MitoActive 84 days, minoxidil 365 days

“Safer and faster than minoxidil.”Copy on 92 ads · 61 of 763 decoded films name minoxidil

Spotted the week it launched.
Raj shows: Competition this week: Arata's MitoActive launch and its minoxidil claims.
Open competitors
Your buyers25,048 comments
116 minoxidil questions

from 112 people under posts that tag Traya. The most-liked:

“Isn't it true that stopping minoxidil can lead to more hair fall and shedding?”113 likes

Next script idea A Traya doctor answers your top comment
  • Hook
    The doctor reads it off the screen: “Minoxidil band kiya toh baal girenge?”
  • Answer
    When minoxidil is in a Traya plan, and how the plan changes month by month
  • Close
    Take the free hair test

Doctors on screen get scaled 2.3× as often.

Their questions become your next scripts.
Raj shows: Audience comments: the minoxidil questions, then the script idea.
Open buyer voice
04
Create

From what works to the next film

On the Galvor platform: the campaign, the creator, the script and the insights behind it.

1Campaign

Salon styling coverup.

A man asks his barber to hide the thin patch; a friend says try Traya. Skits of 60–75 seconds bring 22% more orders per ₹1, and none of your latest ads is one.

Built on your own winning skits.
Raj shows: Next campaign in the Galvor app, on Traya's account (switch the account to Traya before the call).
Open campaign
2Creator

Rebook the creators behind your best skits.

S
Saurav3 skits
+56%
R
Dhating Rohit1 skit
+55%
N
Niranjan Nigadikar1 skit
+39%

Orders per ₹1 against comparable films. 47 more creators already talk to your buyer.

Vetted for fit and brand safety.
Raj shows: Find creators: the 47 already talking to your buyer, with why each one fits.
Open creators
3Script
Hook 0–3 s

The barber stops, mirror behind his head: “Bhai, main kaat sakta hoon. Chhupa nahi sakta.”

  • Problem 3–15 s
    Oils, shampoos, shorter cuts: he has tried them all. Hair fall has more than one cause.
  • Solution 15–40 s
    A friend in the next chair: “Traya pehle dekhta hai baal kyun gir rahe hain.”
  • Proof 40–60 s
    The same chair, month by month
  • Close last 5 s
    Take the free hair test

60–75 seconds, in Hindi with a Marathi cut.

Written from your winning skits.
Raj shows: the play's script and the four ads it came from, on Next campaign.
Open script
4 · What it's built onOrders per ₹1 against comparable ads, from 27 of your ads and ₹1.0 Cr of their spend.
+22%
Skits of 60–75 secondsNone of your latest ads is one
+19%
Opens on a scalp revealAcross 17 skits
+13%
Influencer skitAcross 267 skits
+10%
Micro creatorsAcross 76 skits
−6%
Under 45 secondsAvoid · 152 ads
Every new film is QC'd before it gets a rupee.
Raj shows: the evidence under the play on Next campaign.
See the evidence
05
Scale · run by Galvor

Every day, a clear call on every ad

On the Galvor platform: Actions and Narrative trends. Measured on cost per order.

Today's calls · adsACTIONS · LIVE
Cut
Sandeep Oberoi, shoot 215× your average cost per result, still funded
Pause44 like it
Protect
VO BlinkitDear leads, but 31% become orders
KeepJudge on orders
Refresh
Hiren social proof9% stay past 3 s; your median is 15%
New hook157 flagged
Test
Salon styling coverup14 days, wins under ₹3,470 per order
₹5.2 LWinner scales
Scale
Akshay POI, version 244% cheaper per result, under 2% of spend
Add budgetYou approve

Your team approves every budget move. 310 calls open on 25 Oct.

Raj shows: Actions: what gets cut, kept, refreshed, tested and scaled.
Open Actions
Today's calls · narrativesLast 4 weeks vs 8 before
Refresh
Hair test used to customise kitWas +14%, now −3%. Keep the claim, change the opening.
Genetic hair loss is treatableWas +1%, now −19%.
Stop
Hair test kit and coach walkthroughUnder your average for 12 weeks: now −37%.
No 20-day promise, needs 5 monthsUnder your average for 12 weeks: now −34%.
Replicate
Regrowth odds differ by area and stage+39% on 5% of spend. Put the odds into more films.
Hairfall happens in stages, Traya treats 1–5+14% on 13% of spend. Use the stage chart in other narratives.
Orders per ₹1 against your average.
Raj shows: Narrative trends: each narrative's weeks against the account.
Open Narrative trends
06
Behind every output

Twelve agents did that work. Together, they're Vira.

Learn4 AGENTS
Ad decoder
Breaks every ad you've run into hook, format, message and result.2,415 of your ads decoded
Competitor tracker
Watches rivals' ads every week and flags what's new.14,953 ads from 11 brands
Audience listener
Reads reviews and comments for what buyers say.25,048 comments, 655 creator posts
Diagnosis
Turns it into what to scale, cut and make next.310 calls open today
→
Create5 AGENTS
StrategistYou approve
Writes the winning formula and the campaign.15 plays for 4 goals
Creator scout and vetter
Finds creators who fit and checks brand safety.47 creators talking to your buyer
ScriptwriterYou approve
Writes from your winners, in buyers' words.A script for each of the 15 plays
Video producerYou approve
Makes the video and its variations.59 storyboard frames
QC reviewer
Checks every video before it gets a rupee.Starts with the first film
→
Scale3 AGENTS
Launch and test
Sets up every launch as a test you can read.15 tests, 14 days each
Budget optimiserYou approve
Moves money to winners every day.Waits for campaign and ad set data
Fatigue watcher
Spots tired ads and orders a refresh.157 tired ads flagged
● In teal: what each agent did for Traya this week.You approveA person on your team signs off. Everything else runs on its own.
07
Why Galvor

Not a copilot. A system that improves itself.

Copilots speed up the old way of working. Galvor runs your marketing as a loop that gets better every cycle, around your Brand Memory.

  1. 01SenseYour ad results, leads and orders, competitor ads, comments.
  2. 02PolicyWhat Vira does on its own, and what needs your sign-off.
  3. 03ActAgents create, launch and move budget.
  4. 04Quality gateQC before spend, brand safety, human review for high-stakes changes.
  5. 05LearnResults go back into Brand Memory. The next loop starts smarter.
Example, from your account

Hiren's social-proof ad keeps 9% of viewers past 3 seconds; your median is 15%. Vira flags it, writes new openings and runs them through QC. You approve, and the new version goes live.

Your Brand Memory is yours. No competitor or new agency can copy it. Already in it:

Goal
An ad wins under ₹3,470 per order.
Leads
Judge on orders, not lead cost.
Proof
Testimonials and before-after get scaled 3× as often.
ScientificEvery loop is a test ScalableMore output from software, not headcount Measured on revenueWe report on cost per order
08
Commercials

How do you work with Galvor?

01License

License Vira's agents

Your team runs marketing. Our agents do the work.

How you pay
Platform feeBrand Memory, every month
Agents you hire, one or all twelvePaid on output: ads analysed, creators vetted, scripts, videos, QC
For Traya

The four Learn agents already run on your account. Add the scriptwriter and video producer next.

Working this way
TrayaGritzo (HealthKart)Amberstone PropertiesJarvis Consulting
02Run by Galvor

Galvor runs it end to end

We run the whole loop. You approve the big calls.

How you pay
Monthly retainerCovers the platform, every agent and the team running it
Plus a fee on work done or on outcomesMeasured on cost per order. Costs more than licensing; you carry less risk.
Working this way
MaisonXFazlani ResortPalladium
1.67x → 2.86x

MaisonX return on ad spend in five months

09
Next steps

Thank you. Start small.

Pick one use case, see results in six weeks, then grow from there.

Small use case

Creator discovery

Creators who fit your winning formula, shortlisted for you.

Small use case

Creator vetting

Every creator checked for fit, aesthetic and brand safety.

Small use case

Video QC

Every video reviewed before it gets a rupee.

Run by Galvor

Run one campaign end to end

We run the whole campaign. You approve the big calls.

For you: “Salon styling coverup”, a 14-day ₹5.2 L test.

More revenue from every rupee of paid, owned and earned media.

6-week POC, measured on cost per order · galvor.ai